Would the business like to get a better understanding of its customers? Would it like to be able to integrate social media data into current customer data to better determine what drives customer's buying decisions?
The world's leading organizations really know their customers, and are using that information to drive profitability and growth. Gaining a 360-degree view of the customer can drive significant value, allowing businesses to meet, and even anticipate, evolving demands.
The big challenge in getting to the "heart" of the customer is that the customer puzzle is made up of many different pieces, stored in many different applications and data sources, in many different data formats, inside and outside an enterprise. These data sets often include:
- Basic contact information
- Business context
- Financial and legal info
- Professional life
- Leisure interests and activities
- Social media
In order to perform any analysis, information is required from these multiple data sets. Every interaction with a customer requires someone in the organization to access more than one repository or application to assemble information. How can all of this data be handled in such a way that results in a positive experience for both businesses and customers?
Traditionally, marketers relied on tactics that took time. A-B testing, market research, focus groups. However, these solutions can take weeks to uncover the trends and successes and challenges that lay within business campaigns. With the right mix of tools and technology, data-driven marketers can finally understand their audiences in real time.
Big Data platforms, such as IBM PureData Systems for analytics, are critical for delivering Customer 360 solutions. It can also be delivered by the Prolifics Application Managed Services global delivery team.
Find out how Prolifics can help any enterprise get a competitive advantage with a 360 degree view of customers.
- IBM InfoSphere MDM Collaborative Edition
- StreamClean for Customers