A Trusted Customer View for Zions Bancorporation

Zions Bancorporation, one of the oldest financial institutions in the Intermountain West, relied on traditional data capture, retention, and use methods, and needed to revise its data strategy to improve its customer experience and cater to a digitally advanced audience.

Prolifics helped the financial organization create an IBM MDM-powered Customer Data Information Hub that facilitates better data visibility and understanding. Zions Bancorporation now enjoys a trusted view of its customer data, ensuring that compelling offers are delivered to the right customers while honoring their contact preferences.