Retail Giant Gains Customer 360 With Integrated Data Management

To address the anemic growth of its store sales, a US retail giant committed to three core retail strategies. To support these, it needed to develop a data-driven 360-degree view of its customers.

Prolifics helped the Company design a data warehousing, cleansing, and integration solution. By verifying the trustworthiness of data, the Company can arm its marketing teams with new insight on its customers to better inform its new business initiatives.