Prolifics Gives Bank a Trusted Customer View with MDM

A financial institution in the Intermountain West needed to reinvent its data strategy to keep up with digitally advanced customers. Prolifics engaged with the Company to lay out how its customer data could benefit from a master data management (MDM) solution. Prolifics determined the company's data warehouse and core banking application had signigicant gaps and would benefit from consistent and accurate data delivery across all of the bank’s affiliates and divisions. The unified system helped reduce total cost and improved the bank’s ability to innovate with customer service and data usage.