April 2016

  The User Persona A persona can be thought of as a summary model of a typical type of end user of a site or application. It is a tool that helps designers build applications for specific users, rather than a generic audience. A persona serves as a cognitive aid that allows developers and stakeholders to easily visualize target end users. This tool is especially useful during feature... + continue reading
  How Creative Thinking Transforms the User Experience In today’s world of the rapid System Development Life Cycle (SDLC), Agile and Scrum methodologies are finding wide acceptance. So, here’s a creative approach to optimize time and resources. By including a prototyping design phase early on in the process, the team creatively visualizes how the user experiences the end... + continue reading
About IBM Operational Decision Manager (ODM) IBM Operational Decision Manager (ODM) is a Decision Management tool that is used by Fortune 500 companies to maintain business decisions across business domains. When embracing ODM, one of the primary challenges is handling null values. When authoring business rules, adding a null conditional check in every rule is... + continue reading