Prolifics On Demand Webcast Series:

Prolifics University: Commerce

Prolifics University: Commerce

Speaker: Bill Holtshouser, IBM Program Director, Strategy/Product Management for WebSphere Commerce and Speech Products

Whether you're a B2B or B2C, chances are your portal can benefit from adding a commerce solution which will seamlessly integrate and manage all aspects of campaigns and promotions, discounts, ordering and fulfillment processing – all working together to drive revenue. A look into IBM WebSphere Commerce Server is explored here.

William A. Holtshouser has 24 years of development, product management and marketing experience in high technology. He joined IBM Corporation in 1983 with a B.S. degree in Computer Science from Syracuse University, and in 1998 received his MBA from Duke University. Currently, Bill is Program Director of WebSphere Commerce Strategy and Product Management. In this role he is responsible for all requirements, strategy, portfolio management and thought leadership for WebSphere Commerce. In 2006 Bill also picked up product management responsibility for IBM’s embedded and server speech products.

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