Private Bank Pampers Their Customers With New Portal

Description

  • Customer Portal

Business Needs

  • Improve customer experience / UI
  • Increase marketshare
  • Technology “reboot”
  • Role-based security
  • Multi-lingual support
  • Increased reliability and performance

CLIENT BACKGROUND

Private Bank that operates in more than 25 countries worldwide while catering to 25,000 clients globally, including a third of the world’s billionaires. The Company, ranks Best for Private Banking Services in North America and Latin America, and number two in Asia, delivers integrated financial strategies to the wealthiest 1% of the population.

BUSINESS PROBLEM

With Private Banks’ customers requiring top-notch experiences, this client strives to bring the highest level of service to their most prestigious customers. In an effort to provide excellent service to existing customers and enhance growth in this hyper competitive market, this Company sought to maximize the customer’s experience with an impressive user interface and exciting new features. In turn, the Company hopes to maximize the quantity of customer assets managed by the firm.

The current site, built on WebLogic Portal, was 10 years old outdated in the world of portal technology. The application — originally intended for domestic quotes — evolved into a much more sophisticated system deployed in multiple countries in multiple languages around the globe with each implementation tailored to country nuances. Given that Portal technology in the 90’s had yet to reach maturity, the client had written endless lines of code in order to achieve their requirements. A decade later, the code was extremely complex, incapable of modification, and suffered from performance issues and maintenance challenges.

SOLUTION

The Private Bank began to considered migrating from the Company’s existing WebLogic environment to WebSphere Portal and Prolifics was brought on board to analyze their current application. While a migration was deemed "impossible," Prolifics, known for it's portal expertise, offered the solution the Customer was looking for to achieve a scalable, flexible and first rate customer site - a brand new portal built from ground up. Building on WebSphere Portal, inefficiencies were immediately and noticably reduced.  As an example the original portal had 350 portlets in their environment while the new Portal infrastructure targeted a streamlined 25. The dramatic reduction promises significant savings in future maintenance costs.

WebSphere Portal 6.5 solution offers the Customer a robust platform and transaction support to the previously content only website. Customers will be able to manage their funds online, transfer money and complete reallocations. Other enhancements include selfservice capabilities, a customized user experience, multilingual support and sophisticated role-based security for authentication and authorization. Gaining faster performance, advanced functionality, and a better UI with the new portal, the Company will benefit from a modernized solution that can grow and scale with their needs. Ultimately, the application will help the Company sustain and increase its portfolio of clients while reducing their overall cost of ownership.